Why does the customer service rating of an insurance company from a third-party rating agency matter when shopping for life insurance?

Third-party rating agencies are groups who rate the performance of other companies within a specific industry based on specific factors and criteria. These ratings are widely used by industry veterans to make comparisons of companies within the same operating industry. The top two customer service rating agencies include: J.D. Power and Better Business Bureau (BBB). A strong customer service rating ensures clients have had more positive than negative experiences when dealing with an insurance company or insurance agency.

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